Raj Kaushal is a writer, director and producer based out of India who has been making Hindi feature films and advertising films for over 15 years.
A Bachelor of Science graduate Raj wanted to be a commercial pilot and pursued a career in aviation. After graduation Raj began his career in 1989 as a copywriter with Contract Advertising India Private Limited for three years. During this time he was nominated for the One Show Award NY for his campaign on VIP Designer vests.
Between the years 1992- 1996 Raj worked as an assistant director with MAD Films helmed under the Late Mukul Anand. Assisting on over a hundred commercials and one feature film – Trimurti (produced by the veteran director Subhash Ghai); Raj learned the nuances of telling a story over both a 30 second format and a three hour feature film.
In 1998 Raj Kaushal set up his advertising production company - Fuel. Since then he has directed over four hundred commercials, shot in 17 countries, for most of the leading advertising agencies and brands in India. Hero Honda, Birla Plus, Nestle, Surf, Rin, Ala, Close up, Sunsilk, Maggi, Sahara, Siemens, Goodnight, Dabur, Omaxe, Colgate, Nirma, Ultratech, Siyarams, S Kumars, Donear, Maharashtra Tourism, Orient, JK tyres, Timex, Godrej, TBZ, Dr Morepen, Nahar, Burnol, Fem, Maxx, Singhad Institutes, Charminar and many more.
Being a copywriter first Raj has the unique talent of writing the scripts for the commercials too. He is the man behind coining the tag lines for leading products "iss cement mein jaan hai" for Birla Plus Cement, "Desh ki Dhadkan" for Hero Honda. “India Go” for Hero sports amongst others.
Raj Kaushal has launched successful brands like Ultratech Cement and M3M that are path breaking in the advertisement industry.In 1999 Raj Kaushal directed his first Hindi feature film ‘Pyaar Mein Kabhie Kabhie’. Produced by Percept Picture Company, it was Columbia Tristar now Sony Pictures first Hindi film release. The film holds the unique distinction of being the launch pad for over 183 first timers from actors to singers to music directors to technicians to spot boys. Dino Morea, Sanjay Suri, Rinki Khanna, Music Directors Vishal and Shekhar, Salim and Sulieman, Singers Shaan, Mahalaxmi, Sunidhi Chauhan, Kk, Suraj and Oscar winning choreographer Longines Fernandes.
In 2004 Raj Kaushal directed his second feature film ‘Shaadi Ka Laddoo’ starring Ashish Choudhary, Sanjay Suri, Mandira Bedi and Samita Bangargi. And in 2006 ‘Anthony Kaun Hain’ was his third feature film starring Sanjay Dutt and Arshad Warsi.
Raj has also produced ‘Ruburu’ for Percept Picture Company and ‘Meerabai Not Out’ for Pritish nandy Communications.Today Raj Kaushal boasts of an immense body of work that spans over 15 years in advertising and Hindi feature films as writer, director and producer.